The book · for school owners stuck at the same number
Leads are only one piece. Growth takes a system.
The Jiu-Jitsu School Growth Blueprint shows you why your school is stuck at 80, 120 or 250 students, and the order of operations to break through. Written by a school owner who grew two academies past 400, not a marketer who found a niche.
- 93
- pages
- 12
- chapters
- 22
- hand-drawn diagrams
- 5
- worksheets & scripts
Schools running this exact system
Do the math first
If this book gets you one new student, it's paid for itself ten times over.
This book
$19.99
One time. Every script, worksheet and diagram included.
One student, month one
$159
8× the book, in 30 days. Average adult tuition at the schools we work with.
One student, lifetime
$954
47× the book. $159 a month across the six months an average member stays. Chapter 10 is about making it longer.
What's inside
Four parts. Twelve chapters. Every one ends with something you can do that day.
Part I
The Math: why you're stuck
- The Ceiling
- The Shark Tank Question
- The Scoreboard
Part II
The Front Door: getting them in
- The Flywheel
- Your Website Is a Salesperson
- The Junk Lead Trap
- Speed to Lead
- Ads That Pay for Themselves
Part III
The Back Door: keeping them
- The First 60 Minutes
- The First 90 Days
Part IV
Putting It Together
- The Order of Operations
- How to Not Get Burned Again
Also included: the toolkit
Everything you'd have to build from scratch, already built.
- The Scoreboard Worksheet
- Every script, word for word
- The beginner video series outline
- The website checklist
- The seven questions to ask every marketing agency
Who wrote this
A foot and a half of cancelled waivers taught me everything in this book.
I'm Jeremy Henderson. I opened my first Jiu-Jitsu school in Texas in 2007, later a second, and grew both past 400 students. One day I found a stack of cancelled member files a foot and a half tall and realized I'd been pouring everything into the faucet while the bucket leaked. Now my team at MMA Marketing Pro builds this exact system for academies across the US and Canada.
Rather have it built for you?
The same system, installed by the team that wrote the book.
Watch the free training to see what we build for schools, then book a call if it fits.
Watch the free trainingThe One-Fix Guarantee
Find one fix worth more than $19.99, or we refund you.
Read it. Use it. If it doesn't pay for itself, email us within 30 days for a full refund. Keep the book.
Get the book, $19.99Before you decide
I run an MMA, kickboxing or karate school. Does this apply to me?
Yes. The examples are Jiu-Jitsu because that is what Jeremy owns, but a membership school is a membership school. The ceiling formula, the scoreboard, speed to lead and the 90-day onboarding work the same for any program that signs monthly members.
Do I need to hire an agency to use this?
No. The book tells you exactly what to build and in what order, with the scripts included. If you would rather have it built for you, Chapter 12 shows you how to choose the right partner.
What format is it?
PDF and EPUB, delivered instantly after checkout. Read it on your phone, tablet or Kindle, or print it for the front desk.
What if it is not for me?
Email within 30 days and we refund you in full. Keep the book.
Full mats aren't luck. They're math.
In 93 pages you'll know the formula behind your number, the six numbers that move it, and the order to pull the levers.
Instant download · PDF + EPUB · 30-day guarantee