Skip to content
Custom web design · Hand-coded

Smart Sites that
fill your mats.

Custom-coded websites for BJJ and MMA schools that need more than a pretty brochure. Every Smart Site is a full conversion system — strategy, design, code, copy, lead capture, and automated follow-up — built from scratch to turn Instagram scrollers into booked trial classes.

Watch Free Video Training See the Work
  • Under 900 ms load time
  • <300 KB total weight
  • You own the code
espiritujiujitsu.com
Espiritu Jiu-Jitsu — Smart Site custom web design by MMA Marketing Pro

Trusted by BJJ and MMA academies growing on autopilot

Espiritu Jiu-Jitsu 10th Planet Las Vegas 10th Planet Tigard MATRYX Performance Oakville Jiu-Jitsu BAZA Pacific Top Team Rising Tide MoCo Haven Grappling Vanguard Academy Espiritu Jiu-Jitsu 10th Planet Las Vegas 10th Planet Tigard MATRYX Performance Oakville Jiu-Jitsu BAZA Pacific Top Team Rising Tide MoCo Haven Grappling Vanguard Academy
Inside every build

Not a site. A conversion engine.

Every Smart Site ships with six layers working together. Miss one and the whole system leaks. This is everything we build into every project — not an upsell list.

01

Conversion strategy

We map your customer journey, audit your offer, and architect the exact path from stranger to booked call. The site is downstream of the strategy — not the other way around.

02

Custom design

Hand-drawn in Figma, tuned for your brand, built to look nothing like the template everyone else is running. Mobile-first, motion-aware, conversion-obsessed.

03

Hand-coded development

Every pixel is real code. No drag-and-drop, no page builder bloat, no "theme" dependencies. Under 300 KB total, under 900 ms on 4G, clean semantic HTML.

04

Copy that sells

Direct-response copywriting baked into every section. Hooks, proof, objection handling, and CTAs designed to move visitors toward one action — booking the call.

05

Lead capture + automation

Forms that fire into an automated email + SMS follow-up within 60 seconds. Nurture sequences, no-show recovery, review requests — the whole engine behind the button.

06

SEO + analytics foundation

Technical SEO, schema markup, local Google Business Profile tuning, and analytics wired up so you can see exactly which pages, sources, and campaigns are printing money.

The two-week build

From kickoff to launch in two weeks.

Most agencies stretch a build across four months. We ship in fourteen days. Daily checkpoints, zero bloat, and a clear exit plan means you're converting before other agencies have finished mood boards.

  1. Day 0

    Discovery + strategy

    Kickoff call, brand audit, offer teardown, competitor review. We come out the other side with a written conversion map and a full sitemap.

  2. Day 1–3

    Design

    Custom design in Figma. Homepage first, then interior pages. You approve every screen before a line of code is written.

  3. Day 4–8

    Development + copy

    Hand-coded build, responsive polish, copy drafted and refined with you. Lead capture forms and CTAs wired up across every page.

  4. Day 9–11

    Automations + integrations

    Marketing automations built out — email sequences, SMS follow-up, A2P 10DLC text registration completed, CRM integration, and lead routing all configured and tested.

  5. Day 12–13

    QA, SEO, analytics

    Speed audit, accessibility pass, schema markup, analytics tracking, form testing, mobile QA on real devices. We break it hard before launch so visitors never do.

  6. Day 14

    Launch + ongoing optimizations

    DNS cutover, monitoring on, follow-up automations live. You get full source code, deploy access, and ongoing optimization so we can iterate based on real traffic.

Why custom wins

A template won't out-recruit a specialist.

Most BJJ and MMA school sites are Wix templates with a logo swap — optimized for the builder, not for filling your mats. Here's the honest comparison the generalist agencies won't show you.

Dimension
Wix / Squarespace / WP
MMA Marketing Pro
Build method
Drag & drop template
Hand-coded by real developers
Page weight
3–8 MB of bloat
Under 300 KB
Load time on 4G
4–12 seconds
Under 900 ms
SEO foundation
Generic. Every template ranks the same.
Technical SEO built into every file
Conversion architecture
Forms that email an inbox and die
Strategic CTAs, lead capture, trust signals
Automated follow-up
None. That's a separate tool.
Email + SMS within 60 seconds
Featured case study

From 101 to 240+ members.

10th Planet Tigard was stuck at 101 members and $15K/mo. We rebuilt the site, dialed in the funnel, and turned traffic into paying members. Now they're at 240+ members and $33K+/mo. Drag the slider to see what changed.

240+ Active members
$33K+ Monthly revenue
See our work
Before · 101 members After · 240+ members
Receipts

Numbers we've put on the board.

Averages across every Smart Site we've launched — BJJ academies, MMA gyms, strength & conditioning schools.

0% Average lift in qualified leads
0.0x Average return on ad spend
0% Higher conversion rate vs. industry
0+ Martial arts schools transformed
Client stories

Don't take our word for it.

MMA Marketing Pro completely transformed our online presence. Within 60 days our website went from generating 2-3 leads a week to 15-20. The automations alone save us 10 hours a week.
MR
Marcus Rivera Owner, Apex MMA Academy
We were spending $3,000/month on ads with nothing to show for it. After MMA Marketing Pro rebuilt our site, we're getting 4.8x on every dollar.
SC
Sarah Chen FitCore Studio
Our old site was a digital flyer. This one books consultations while we sleep. Best investment we've made in five years of running the gym.
DP
David Park Summit Training Center
The before/after on my homepage is the first thing new students mention. It feels like a real brand now — not a template.
JR
Jessica Reyes Iron Wolf BJJ
We stopped chasing leads manually three months ago. Now the follow-up runs itself and I just show up to the booked calls.
TB
Tom Bradshaw Rampart Gym
Straight answers

Questions worth asking.

How much does a Smart Site cost?

Elite-level websites shouldn't break a school owner's bank. Smart Site builds start at $2,500 — a one-time build fee. From there, you pick the engine that runs behind it: $297/month for our Core plan (foundational SEO plus our lead-capture and automation software), or $397/month for our Growth plan (ongoing programmatic SEO plus our full backend automation software with advanced nurture sequences). No contracts, no hostage situations, no agency markup on software you'll never touch. On your free strategy call we'll map out exactly what your school needs so there are zero surprises.

How long does a Smart Site build take?

Most Smart Sites launch in 10–14 business days from kickoff. That includes strategy, custom design, development, copywriting, conversion architecture, automation setup, and launch — everything your academy needs to start booking trials on day one. Rush builds in 7–10 business days are available for an additional fee if you are in a hurry.

What if Instagram is my only traffic source right now?

A site is only half the system. The other half is getting people to it — paid ads, local SEO, and content. If Instagram is currently your main channel and you're starting from near-zero web traffic, we'll recommend a combined package so your new site has real leads coming in from day one. A Ferrari doesn't go fast with no gas.

Can you guarantee SEO rankings?

Nobody honest can guarantee specific rankings — Google changes the rules constantly, and anyone who promises you "page one for BJJ near me" is lying. What we can promise is a technically bulletproof site, a 4-pillar SEO approach (technical, on-page, content, local), and monthly deliverables you can audit. Rankings are the output, not the input.

Who is MMA Marketing Pro a good fit for?

Jiu-jitsu and MMA school owners who know their coaching is world-class but are tired of running marketing on duct tape. If you're doing $15K-$100K+ per month, want to fill more mats consistently, and don't want to become a full-time marketer to do it — we're built for you. If you're pre-revenue or testing whether you want to run a school at all, we're not the right fit yet.

Do you have a community where I can learn this stuff myself?

Yes. Every client gets access to the MMA Marketing Pro Skool community — a private space with playbooks, live workshops, and other BJJ and MMA school owners sharing exactly what's working in their markets. So while we run your marketing day-to-day, you're also learning how every piece works. Most owners tell us it's the ongoing education they wish they'd had ten years ago.
No contracts · No pressure

Every day without a Smart Site is revenue you'll never get back.

Watch our free video training. We'll show you exactly how the Martial Arts Growth System fills mats predictably — where leads come from, how they convert, and what it'd take to 3x your booked trials. No fluff, no pitch, just the playbook.

Watch Free Video Training See the Work First
  • Free conversion audit
  • Custom growth roadmap
  • No contracts, no pressure