Guides
Guides for school owners who are done guessing
What works for filling a Jiu-Jitsu or MMA school, in the order it works. Written by a school owner, with something you can do the same week.
Marketing
How to get more students without buying more junk leads
Before you pay for more leads, fix what happens to the ones you already get. A step-by-step order: follow-up, trial show rate, ads, then the cost of a new member.
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Follow-up
The five-minute text that books trials
Two short texts, one at five minutes and one at 24 hours, do most of the work of turning a form fill into a booked trial. Here they are, word for word.
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Marketing
How to market a Jiu-Jitsu school, in the order that works
Most Jiu-Jitsu school marketing advice is a list of tactics. This is the order to do them in, starting with the six numbers that tell you where you are stuck.
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