Lead follow-up for martial arts schools
Most schools lose the student between the form and the first class.
Someone asks to try a class, nobody gets back to them for a day, and they're gone. We build the follow-up that books the trial while they're still interested, and reminds them to show up.
The growth math
More leads is usually the wrong fix.
A lead has to book a trial, show up for it, enroll, and still be training three months later. Lose a few people at each step and most of what you paid for never reaches the mat.
Follow-up is the cheapest step to fix. It costs nothing extra per lead, and it makes every lead you already get worth more.
The growth math
For every 100 leads, only 13 stay.
Lose 5% at any one stage and you lose dozens of students a year. Fix the leaks and growth stops feeling random.
- Leads 100
- Trials booked
- Trials that show
- Enrolled
- Still training at 90 days 13
Speed to lead
The two texts, word for word.
The form leads straight to your calendar. When someone fills it out and doesn't pick a time, this is what goes out.
Hey Sam, noticed you filled out the form to try a free class but didn't get a chance to book yet. Here's the link to our calendar so you can get scheduled.
Sent while they still have their phone in their hand and your school on their mind.
Hey Sam, just wanted to follow up to see if you had any questions about our Jiu-Jitsu program. Would love to have you come in and try a free class.
Written to start a conversation, so you can answer the question that's holding them back.
After they book
A booked trial is not a student yet.
People forget, or get nervous, and don't show. So once someone books, the system keeps the class in front of them until they walk through your door.
Tracking
Then you see where people drop off.
How many leads booked. How many showed. What a booked trial cost. Once the numbers are in front of you, you know which step to fix next instead of guessing.
Questions about follow-up
Doesn't all this texting annoy people?
It's two texts, to someone who just asked to try a class. The first sends the calendar link five minutes after they fill out the form. The second, a day later, asks if they have any questions. Once they book, they only get the confirmation and two reminders.
Do I have to buy or set up software?
No. The follow-up runs on the software included in your plan, and we set it up for you during the buildout. Your team does not have to learn a new tool to get the texts going.
What if they reply with a question?
Good. That is what the second text is written to do. The reply lands with your team so a real person can answer it, which is usually the difference between a maybe and a booked class.
Does this work without running ads?
Yes. Follow-up works on every lead, wherever it came from: your website, a referral, a Google search. Most schools should fix follow-up before they spend more on ads, because it makes every lead you already get worth more.
Which plan includes it?
Both. The booking flow and follow-up texts are part of the one-time buildout, and they run on the Growth plan and the Full Stack plan.
Ready to fill your mats?
Watch the free training. If it makes sense for your school, book a call.
13 minutes · No pitch · Free