Facebook and Instagram ads for martial arts schools
Facebook and Instagram ads that book trials, not junk leads.
One campaign and one landing page for each program you teach. Every lead followed up in minutes. Every dollar tracked to what a new member actually cost you.
Trusted by 150+ academies
The junk lead trap
Why cheap leads never show up.
The fastest way to run ads is a Facebook lead form. Two taps and you have a "lead." You also get bots, wrong numbers and people who don't remember signing up. The report looks great. The mat looks the same.
So we don't use them. The ad sends people to a page built for that one program, where they fill out a short form and pick a class time while they're still interested.
One program, one campaign, one page
Every program gets its own ads.
A parent looking for a kids class and an adult who wants to get in shape are not the same person. They get different ads, written for them, and a different page to land on. Here are three real ones.
The landing page
The ad is only half of it.
Kids Jiu-Jitsu gets its own page. So do adults, Muay Thai, MMA and wrestling. The page matches the ad that sent them, answers the questions that program's prospect has, and ends in one action: book the first class.
- No Facebook lead forms
- No sending cold traffic to your homepage
- The form leads straight to your calendar
- A text goes out in five minutes if they don't book
What it costs you
You see what a booked trial costs.
Cost per lead tells you almost nothing. We track what it costs to put a booked trial on your calendar, then follow it through to what a new member costs you. The goal is simple: a new member's first month of tuition covers what you spent to get them.
Questions about ads
How much do I need to spend on ads?
It depends on your town, your programs and how many new members you want each month, so we size it on the call instead of quoting a number here. What we can promise is that you will see what every dollar did: cost per booked trial and cost per new member.
Who pays for the ad spend, and who owns the ad account?
You do, on both counts. Ad spend goes directly to Facebook and Instagram on your own ad account, which you own and control. We never mark it up. Our fee covers the work: creative, copy, targeting, landing pages, optimization and reporting.
Which program should I advertise first?
Usually the one with room on the mat and the clearest offer, which for most schools is kids or adult beginners. Each program gets its own ads and its own landing page, so you can start with one and add the next when the first is paying for itself.
Why not just use Facebook lead forms? They are cheaper.
They are cheaper per lead, and that is the trap. A lead form takes two taps, so you get bots, wrong numbers and people who do not remember signing up. We send people to a page built for that program, where they pick a class time. Fewer leads, more students.
Is ads management included in every plan?
Ads management is part of the Full Stack plan at $997 a month. The Growth plan builds everything the ads need (website, landing pages, follow-up and tracking) so you can add ads when you are ready.
Ready to fill your mats?
Watch the free training. If it makes sense for your school, book a call.
13 minutes · No pitch · Free